RBC’s new brand position was ‘Advice you can bank on’, which fits gat with the banks core strengths. But advice can only be given when a customer asks for it.
We created a campaign that suggested customers to just ask. We designed question bubbles in the shapes of common banking concerns; Mortgages, vacations, retirement, school and car loans. Whatever banking product they needed, it all started with a question.
RBC’s new brand position was ‘Advice you can bank on’, which fits gat with the banks core strengths. But advice can only be given when a customer asks for it.
We created a campaign that suggested customers to just ask. We designed question bubbles in the shapes of common banking concerns; Mortgages, vacations, retirement, school and car loans. Whatever banking product they needed, it all started with a question.